For some people, Supreme is a trending brand.
We won’t bother to seek the trendsetters of this, but the fact says a lot about
this brand influences in youngsters.
James Jebbia, the Supreme’s founder, has been
maintaining the brand’s fans base for years. The streetwear-focused brand is
beyond the expectation now, worth around 1 billion US dollars. It keeps rising,
and there is nothing that can stop this brand from producing relaxed street
wears.
People also slate it as a small skatewear
brand before gaining such favorite status around the world. As many as brand
fans, many outsiders wonder why this brand is so wanted. What makes people
spend hours queueing in line to grab the new apparels from this brand? How come
this streetwear brand becomes internationally recognizable? What happens with
people?
Well, the answer is not as complicated as you
thought.
Just like many other trending brands, it gets
more popular when celebrities or influencers wear the brand. As we know, the
influencers on social media have tons of followers who are ready to follow
their styles. They often influence people with their style, whether it is for
endorsement purposes or not. Kanye West is one of the dozen names who gave nods
to this brand. He wore one of the pieces and influenced people in the hip hop
community. The aspiration like this is more potent than any other conventional
marketing campaigns.
As good as the hip hop culture becomes more
prevalent to the new youth community, the hype of Supreme can also be affected.
Charlie, a 17-year-old student and avid member of Malaysia’s streetwear social
media community, stated that he was first fond of the brand after he saw his
favorite rapper worn the Supreme apparel and post the photo on Instagram.
Alright, we have explained how this brand is
so famous amongst the youngsters. But that does not tell why people want to get
in line to get the products. Well, it is a simple economic concept. Supreme replica
is smart enough to play around with the demand and supply. The brand is fond of
creating a limited amount. Unlike the other renowned brands which have constant
supplies so that you can find them in almost any store, Supreme never has it.
The brand always drops the limited supply
against plenty of demand. When it releases the limited amounts of new
collections, the items will never be restocked. The brand continuously
innovates for the next project so that there will always be something new in the
future. For instance, if the brand drops a new limited edition for this week
only, then it does as it says. You will never see it again in the marketplace
after the stocks are gone.
However, the market does not stop there. These
limited editions are a gold mine for the investors. The hypebeast community is
always one party to feed. Some people will resell the items with increased
margins and make some profits from it. Then the buyers who bought the “second”
items can resell them again in the future.
So, what do you think about the Supreme brand?
Are you interested in investing? You can learn to buy
supreme guide in the UK. Or don’t you give a thing?